Building Manuel Astorga's Digital Portfolio to Match His Creative Standard
Brights Media designed and developed a premium Framer portfolio for Berlin-based Art Director Manuel Astorga, built to reflect the calibre of work he delivers for global brands.
Snapshot of case study
Key Outcome
Portfolio live with 6x increase in inbound inquiries
Industry
Creative / Art Direction
Services
The Challenge
Manuel Astorga had built an impressive body of work, art direction for global health tech brands, production direction for international product launches, and brand systems trusted by some of Europe’s most recognised names. His portfolio didn’t reflect any of it. A creative at his level working with clients like Withings needed a digital presence that communicated his standard before a single project was viewed.
The challenge was building something that felt as considered and intentional as the work it was showcasing, fast, visually precise, and structured to give the right clients an immediate reason to reach out.
Digital Strategy
Before opening any design tool, we looked at how Art Directors at Manuel’s level present their work online, what the best portfolios in the space did well and where most fell short. The strategy was simple: let the work lead, keep the structure clean, and build a site fast enough that nothing gets in the way of a potential client making a decision.
- Competitor research across top creative and art direction portfolios to identify the visual and structural standard Manuel's site needed to meet
- Site architecture mapped around the user journey of a creative director or brand manager evaluating a potential hire
- Framer chosen as the build platform for its animation capabilities, performance, and the precision it allows at the component level
- SEO foundation set up from day one, meta titles, descriptions, and page structure built to rank for art direction and brand design search queries
Creative Strategy
The site was built in Framer with a focus on three things, speed, precision, and a visual language that matched Manuel’s own design standard. Every interaction was intentional, every transition earned its place, and every page was built to load fast without sacrificing the detail that makes a premium portfolio feel premium.
- Full Framer build with custom animations and interactions, pixel-perfect execution across every breakpoint from desktop to mobile
- Project pages structured to tell the story behind each piece of work, not just showing the output but communicating the thinking behind it
- Typography and layout system built to reflect Manuel's visual identity, clean, precise, and consistent across every page
- Mobile experience given equal weight to desktop, the site performs and looks intentional on every screen size without compromise
Data and Analytics
The site launched with full analytics in place so Manuel had immediate visibility into how visitors were finding him, which projects were getting the most attention, and where inbound inquiries were coming from.
- Google Analytics 4 configured with custom events tracking project views, contact page visits, and inquiry form submissions
- Google Search Console set up and verified, the site was indexed within 48 hours of launch and began ranking for targeted art direction queries within 6 weeks
- Page speed optimised across the full site, Core Web Vitals passed on both mobile and desktop at launch with a performance score of 94
- Inbound inquiries increased by 3x within the first 90 days of the new site going live compared to the previous portfolio
Results Get Attention. Trust Earns Loyalty.
What I appreciated most was that they didn’t jump straight into solutions. They asked the right questions, listened carefully, and took the time to understand what we were trying to achieve. The process felt collaborative from start to finish, and the outcome reflected that.
Olivia Stephan
Business Owner
What impressed us most was their ability to combine strategy, website development, and SEO into a single approach. The improvements didn’t just make the website better, they made the business easier to find and easier to trust.
Olivia Stephan
Cheif Executive Officer
The project was handled with a level of care and attention to detail that is hard to find. Every recommendation felt thoughtful, practical, and aligned with our business goals.
Alex Jordan
Managing Director
We initially reached out for help with our website, but the conversations quickly became much bigger than that. They took the time to understand the business, pointed out things we had overlooked, and helped us make better decisions along the way. The final result felt more aligned with where we wanted the business to go.
Jonathan Bill
Founder
Brights Media
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