Growing Bagrou's Organic Traffic by 79% in 6 Months Through SEO
Brights Media built a complete SEO foundation for Bagrou, a Chilean AI-powered HR platform, and delivered 79% organic traffic growth in under 6 months.
Snapshot of case study
Key Outcome
+79% increase in organic traffic
Industry
SaaS / HR Tech
The Challenge
Bagrou had built one of Chile’s most complete HR management platforms, document management, electronic signatures, online training, and RPA automation, all in one place. The product was strong. The organic search presence wasn’t. Despite having over 1,000,000 documents generated and 23,000 users on the platform, Bagrou was not ranking for the search queries their ideal customers were typing every day.
The challenge was clear, build an SEO foundation from scratch on a WordPress site that was already live, fix the technical issues holding it back, and create a keyword strategy that targeted the HR and document management queries Chilean businesses were actively searching for.
Digital Strategy
Before touching a single page, we ran a full technical audit of the Bagrou website, crawl errors, site speed, indexation issues, duplicate content, and keyword gaps. What we found was a platform with strong product credibility and weak search visibility. The strategy was built around three priorities: fix the technical foundation, optimise the existing pages, and build content around the queries Bagrou’s ideal customers were searching.
- Full technical SEO audit covering crawlability, indexation, site speed, Core Web Vitals, and URL structure across the entire WordPress site
- Keyword research targeting high-intent HR, document management, and electronic signature queries specific to the Chilean and Latin American market
- On-page SEO optimisation across all core service pages, meta titles, descriptions, heading structure, internal linking, and schema markup
- Content strategy built around informational and commercial search queries that Bagrou's target audience, HR managers and business owners, were actively searching
Creative Strategy
SEO on a live SaaS platform requires precision, every change has to be measured and every fix has to be implemented without disrupting the user experience. We worked through Bagrou’s WordPress setup systematically, fixing what was broken and building what was missing.
- Technical fixes implemented across the full site, broken links resolved, redirect chains cleaned up, and crawl errors eliminated within the first 30 days
- Core Web Vitals optimised across desktop and mobile page speed improved and the site passed Google's performance thresholds on both devices
- Schema markup added across key pages, organisation, product, and FAQ schema implemented to improve how Bagrou appeared in search results
- Internal linking structure rebuilt to distribute authority across service pages and ensure Google could crawl and understand the full site architecture
Data and Analytics
Every change was tracked from day one. Google Search Console and GA4 gave us a clear picture of which pages were gaining rankings, which keywords were driving traffic, and where organic visitors were converting into leads.
- Google Search Console configured and monitored weekly, keyword rankings tracked across all target queries from the first month
- Organic traffic increased by 79% within 6 months, growth driven by a combination of technical fixes, on-page optimisation, and new content ranking for targeted queries
- Top service pages moved from page 3 and beyond to page 1 rankings for high-intent HR management and document management search terms in Chile
- Organic search became Bagrou's fastest growing traffic channel by month four, outperforming direct and referral traffic for the first time
Results Get Attention. Trust Earns Loyalty.
What I appreciated most was that they didn’t jump straight into solutions. They asked the right questions, listened carefully, and took the time to understand what we were trying to achieve. The process felt collaborative from start to finish, and the outcome reflected that.
Olivia Stephan
Business Owner
What impressed us most was their ability to combine strategy, website development, and SEO into a single approach. The improvements didn’t just make the website better, they made the business easier to find and easier to trust.
Olivia Stephan
Cheif Executive Officer
The project was handled with a level of care and attention to detail that is hard to find. Every recommendation felt thoughtful, practical, and aligned with our business goals.
Alex Jordan
Managing Director
We initially reached out for help with our website, but the conversations quickly became much bigger than that. They took the time to understand the business, pointed out things we had overlooked, and helped us make better decisions along the way. The final result felt more aligned with where we wanted the business to go.
Jonathan Bill
Founder
Brights Media
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