Growing WYN Republic Across AU & North America
Brights Media helped WYN drive sustainable new customer acquisition and revenue growth across two key markets.
Snapshot of case study
Key Outcome
+41% growth in revenue
Industry
E-commerce, Apparel
Services
The Challenge
WYN Republic had built a strong reputation within the triathlon and cycling community through high-quality apparel and years of trust earned among serious athletes. Their Shopify store was generating sales, but the business had hit a ceiling, organic growth alone wasn’t enough to penetrate two competitive markets simultaneously, and their paid advertising wasn’t delivering the return the brand deserved.
As the business continued to grow, the next challenge was scaling beyond its existing audience. While paid advertising was already part of the strategy, there was an opportunity to improve performance, reach new customers, and create a more sustainable path for growth. WYN Republic needed a partner who could refine their acquisition strategy, expand into new markets, and support their growth ambitions both in Australia and internationally.
Digital Strategy
Before touching a single ad account, we audited WYN Republic’s full digital setup, the Shopify store, existing campaigns, customer journey, and competitor positioning across both markets. What we found was a brand with strong product and weak infrastructure. The strategy was built around fixing the foundation first, then scaling what worked.
- Full Shopify store audit to identify where revenue was being lost before any ad spend was increased
- Market-specific strategy built for AU and North America separately, different audiences, different messaging, different seasonal timing
- Google and Meta ad account restructure, campaigns rebuilt from scratch with proper audience segmentation and creative direction
- CRO roadmap created from real user behaviour data, every change tied to a specific drop-off point in the purchase journey
Creative Strategy
Google and Meta were run as a system, not in isolation. Upper funnel awareness on Meta built the audience. Google captured the demand that Meta created. Every campaign was structured around the customer lifetime value of a triathlon athlete, not just the first purchase.
- Google Shopping and Search campaigns rebuilt with product-level bidding strategies tied to margin, not just revenue
- Meta campaigns structured across three stages, cold audience acquisition, warm retargeting, and past customer reactivation
- Ad creative tested across multiple angles, performance-focused, community-driven, and product-led, with losing creatives cut fast and winning creatives scaled
- Seasonal campaign calendar built around key race seasons in AU and North America to maximise spend efficiency at peak demand
Data and Analytics
Every decision across the engagement was backed by data. We tracked performance at the campaign, ad set, and product level, and connected that data to what was happening on the Shopify store to get a complete picture of where revenue was coming from and where it was leaking.
- GA4 and Shopify analytics connected to give a single view of traffic, behaviour, and revenue across both markets
- Weekly performance reviews with clear reporting on ROAS, cost per acquisition, and revenue by market
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- Attribution modelling set up to understand the full customer journey across Google and Meta touchpoints before purchase
Results Get Attention. Trust Earns Loyalty.
What I appreciated most was that they didn’t jump straight into solutions. They asked the right questions, listened carefully, and took the time to understand what we were trying to achieve. The process felt collaborative from start to finish, and the outcome reflected that.
Olivia Stephan
Business Owner
What impressed us most was their ability to combine strategy, website development, and SEO into a single approach. The improvements didn’t just make the website better, they made the business easier to find and easier to trust.
Olivia Stephan
Cheif Executive Officer
The project was handled with a level of care and attention to detail that is hard to find. Every recommendation felt thoughtful, practical, and aligned with our business goals.
Alex Jordan
Managing Director
We initially reached out for help with our website, but the conversations quickly became much bigger than that. They took the time to understand the business, pointed out things we had overlooked, and helped us make better decisions along the way. The final result felt more aligned with where we wanted the business to go.
Jonathan Bill
Founder
Brights Media
Your growth is our priority